February 2010
18 posts
How Social Media Can Help Businesses Manage Risk
A new article in Strategy+Business argues the banking crisis arose not from individual actions, but a flawed, quixotic approach to risk. Actually, businesses that engage in social networking may well help those same businesses reinvent how they manage risk management.
(Read the original article at http://www.strategy-business.com/article/00019?pg=all) Risk management is part of every business:...
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How I Use Twitter
Borrowing a page from Buddhism, the quality of relationships on Twitter, like any relationship, are based on three things:
First, an honest understanding of one’s own capabilities.
Second, the ability to listen and learn.
And those two factors, put together, determine the ultimate potential of the relationship.
I’ve worked on “search as a retail support tool” projects for close to 20 years....
WatchVery timely presentation by Jeremiah Owyang of the Altimeter Group - “Real Time Is Not Fast Enough”.
WatchAs a followup, the TRENDSSPOTTING presentation on 2010 Social Media Trends.
WatchTRENDSSPOTTING presentation on 2010 Consumer Trends.
WatchThe Altimeter Group presentation on Thriving in Turbulent Times.
WatchVery good Oxford Economics presentation describing the ROI of Business Travel.
WatchFargo Moorhead CVB describes what’s important in Destination Product Development. Especially important with so many digital possibilities - learning how to avoid issues and minimize ongoing support requirements after the launch.
How responsive are you?
I like sports metaphors when describing social media. We’re in the early innings of learning how to use social media, and while there are a lot of blog posts on what to do as the game begins, there are few examples of how to manage the game during later innings.
I’ve distilled our experience into the following chart. The chart describes an organization’s natural progression...
C4I: A Framework for Managing Real-Time
As companies like @BestBuy and @MGMGrand have become smarter about social media, they stopped thinking about social media in the context of campaigns and have instead moved to ongoing engagement.
I think a lot of businesses will face a similar issue as they start considering how to grow their social media efforts: what’s the best roadmap to follow when moving from a single social media...
WatchHere’s a mashup of Steve Rubel’s presentation on lifestreaming at the launch of Seesmic Look. The mashup is 2:40, if you find the content interesting as I did the actual presentation clocks in at just under 15 minutes.
Can’t read the tiny print? Click here for the DVD version.
Mashable: "5 Ways Airlines and Hotels Can Drive... →
Author Shasham Nigank (follow him at @Simpliflying) details five suggestions:
Clear distressed inventory on Twitter
Infuse social media reviews into the booking engine
Integrate with social media travel applications
Create private online communities
Remember social media is about relationships
It’s about a five minute read, tops.
“The single biggest challenge marketers face in the next 10 years is attention...”
– Steve Rubel, SVP/Director of Insights, Edelman Digital
Deconstructing Wal-Mart's Back Channel
Not many businesses deliver connected experiences, but when you visit a business that does it well, its a differentiating experience. When you know any employee can and will answer your questions, you’re more likely to do more things, have more fun, and spend more money. Just as importantly, you’re less likely to find things that bother you. Successful businesses know that a single bad...
Why ConnectMe 360: Introducing the Back Channel
Las Vegas casinos know the difference between “having hope” and “having a system”.
People hope to win in Vegas. Casinos have a system. They don’t hope to win. They plan to win.
Today, most customers go online to do due diligence on a retailer and its prices before setting foot in the store. From the moment the customer walks in the store, they have the advantage.
...